An average Joe Facebook user, Nick Bergus, accidentally became the pitchman for a 55-gallon drum of Passion Natural personal lubricant. When he saw the ridiculously large tub of lube, he posted it on his Facebook page with the line: “A 55-gallon drum of lube on Amazon. For Valentine’s Day. And every day. For the rest of your life.” Little did he know this would then become a sponsored story for all Facebook friends to see.
James Murdoch has stepped down as executive chairman of News International.
Twitter adds more ads on your phone.
Eric Porres is the new CMO of ad technology firm Rocket Fuel.
Arnold Worldwide as scooped up Coca-Cola veteran Elizabeth Coveney as the managing partner/executive director of its McDonald’s account.
Despite a 20 per cent revenue increase, MDC Partners reported Q4 loss.
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