Here's The Huge Opportunity Most Brands Are Missing

Grand CanyonYep, the gap is this big.

Photo: Daniel Lobo via Flickr

Even though we’re spending oodles of time glued to our iPhones and mobile devices, mobile advertising hasn’t caught up, according to recent data. Mobile search queries alone have quadrupled in the last year, and time spent on mobile apps surpassed web browsing in 2011, according to financial firm Macquarie Group and analytics provider Flurry, respectively, who presented at IGNITION West last week. Yet Flurry also says the ratio of mobile ad spending to time spent on devices is a paltry 1:23, versus about 1:1 for  TV.That’s a huge gap. And it means  major brands and companies are missing the chance to meet consumers at their newest hang-out spot: the phone or tablet screen.

Don’t miss that chance. Come learn about the best practices and top technologies at the Mobile Advertising Conference, taking place June 14 in New York, hosted by Business Insider. Extra-early-bird tickets are now on sale.

You’ll hear from mobile and product chiefs including:

  • Tim Reis, Head of Mobile Display, Google
  • Michael Bayle, SVP, ESPN Mobile
  • Kevin Brown, VP Global Mobile Solutions, Citi
  • Robinne Burrell, Director of Mobile Products and Distribution,
  • Chris McCann, President,

They’ll dive into the top questions and issues for advertisers and publishers, such as:

  • Third Screen Experiences: Making Content To Go
  • Smart Phones vs. Tablets vs. E-readers
  • QR Codes, NCF, Augmented Reality – From Gimmicks To Ka-Ching!
  • Achieving The Next Level: Lessons Of Mobile Gaming
  • Apps: To Build Or To Buy?

Get your ticket here, and join us on June 14 for a day of intense discussion, industry insight, and valuable networking. Meanwhile, you can follow @BI_Events on Twitter for discounts and updates. See you in June!

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.