We are witnessing a dramatic transformation in how video content is created, distributed, and monetized. This shift has been brought on by the rising popularity of over-the-top content and video streaming services.
At Business Insider’s IGNITION event, BI Intelligence’s Senior Research Analyst Cooper Smith delivered a presentation on how the TV industry is changing — from viewer preferences to key players.
Here are some of the key takeaways:
- TV is on the decline, but broadband is on the rise and millennials are driving the trend.
- Broadband users cut TV from their subscription package because of 2 main reasons.
- Streaming services have gone mainstream and it threatens cable.
- There is more than one winner in streaming services, and streaming device-makers are benefiting.
Interested in downloading the full slide deck? Get it now by clicking here.
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