Twitter was born about three years ago, when @Jack, @Biz, @Noah, @Crystal, @Jeremy, @Adam, @TonyStubblebine, @Ev, me (@Dom), @Rabble, @RayReadyRay, @Florian, @TimRoberts, and @Blaine worked at a podcasting company called Odeo, Inc. in South Park, San Francisco. The company had just contributed a major chunk of code to Rails 1.0 and had just shipped Odeo Studio, but we were facing tremendous competition from Apple and other heavyweights. Our board was not feeling optimistic, and we were forced to reinvent ourselves.
“Rebooting” or reinventing the company started with a daylong brainstorming session where we broke up into teams to talk about our best ideas. I was lucky enough to be in @Jack’s group, where he first described a service that uses SMS to tell small groups what you are doing. We happened to be on top of the slide on the north end of South Park. It was sunny and brisk. We were eating Mexican food. His idea made us stop eating and start talking.
I remember that @Jack’s first use case was city-related: telling people that the club he’s at is happening. “I want to have a dispatch service that connects us on our phones using text.” His idea was to make it so simple that you don’t even think about what you’re doing, you just type something and send it. Typing something on your phone in those days meant you were probably messing with T9 text input, unless you were sporting a relatively rare smartphone. Even so, everyone in our group got the idea instantly and wanted it.
Later, each group presented their ideas, and a few of them were selected for prototyping. Demos ensued. @Jack’s idea rose to the top as a combination of status-type ideas. @Jack and @Noah were assigned to build version 0.1 while the rest of the company focused on maintaining Odeo.com, so that if this new thing flopped we’d have something to fall back upon.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.