As an analyst I am not entirely focused on social media as a primary area of my market focus. But because I study consumer markets holistically it is something I observe with a watchful eye. I was fortunate enough to be able to have candid conversations with many of Twitters earliest investors which has helped me shape my opinion on the platform thus far. And from my view, it has been fascinating to watch Twitter evolve and get to the point today where it is basically embedded into society.
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