How To Write A Great Press Release

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Note: This post was originally published on OPEN Forum.

When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release.

If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be writing that press release is probably going to be you.

To help you out with your first or next press release, we spoke with several media experts in New York and Los Angeles, and gathered 10 tips from them on how to write a superb press release.

1. Learn the format!

2. Keep it short and on-point

3. Set a professional yet engaging tone

4. Don't just think about your clientele -- think about your media audience

5. Have a release that can be read and accessed on multiple technologies and platforms

6. Be SEO savvy

7. Keep the fluffiness to a minimum and maximise the how you economize each word

8. recognise that timing can be everything -- down to the hour and day

9. Quote yourself!

10. And don't forget to include you and your company's contact information

Bonus tip: Follow up without annoying or harassing the media

Think you don't need press releases anymore? Think again...

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