Instructive counterpoint to NBC (and the IOC’s) counterproductive throttling of Olympic coverage: Watching pro golf and Turner (TWX) collaborate to simulcast the PGA Championship on cable and the Web.
No need to monkey around with mirror sites, proxy servers and the like. Just head over to PGA.com and you’ll be watching Turner’s live coverage on your browser within a minute (this includes time for a painless registration).
This is now standard operating procedure for pro golf: It puts the first couple days of its marquee tournaments online, because it assumes (correctly) that its core audience is at work and can’t watch the game on TV. So it’s only adding viewers by offering the event on the Web. CBS made the same call this spring with its March Madness coverage, much to its benefit.
If we’re reading the PGA site correctly, they’re going even further this year and putting their weekend coverage on the Web as well. If so, that’s an even more welcome development, and a very smart move. Tiger Woods is laid up for a good long time with an injury, and without Tiger, pro golf needs to attract as many eyeballs as it can – no matter where it finds them.
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