Photo: Wyscan via Flickr
Serve is a brand new service from American Express that works almost exactly like PayPal, except you can order a Visa Buxx-type rechargeable card to use as well.The back-end of Serve was developed by Revolution Money, a PayPal competitor who American Express bought for $300 million.
The service’s primary draw is to enable people to pay each other easily and while on-the-go. Serve also allows you to create “sub-accounts” for people you frequently pay (like a babysitter, for example).
The app isn’t very original, and the only real unique feature is the “pizza party” bill-splitter. It’s very easy to initiate payments and request money, but this is nothing the Pay Pal app wasn’t doing a year ago.
But, if you’re looking for a new way to share money and have instant access to a rechargeable card’s funds, Serve could be for you.