Guess who’s burning up the Billboard digital download (aka iTunes sales) charts? Old fogey Tom Petty, who hasn’t released a single since who-knows when. But performing at half time of a Super Bowl watched by more than 100 million people, it turns out, is a pretty good away to goose sales.
An alternate route to online sales: Get tabbed by one of the world’s most persuasive and persistent marketers to help launch a new product. Israeli singer Yael Naim, who no one in this country has ever heard of, had the top-selling song on iTunes last week. Why? Perhaps you’ve heard her work in this commercial:
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.