How A Guy With A Mason Jar Raised $30,000 In 4 Days On Kickstarter

eric prumEric Prum found success on Kickstarter. Here’s how.

Eric Prum has a few different business ventures, from a German paintball company to a small design shop.The design shop he started recently launched a Kickstarter project called The Mason Jar Cocktail Shaker. (It’s exactly what it sounds like)

In just four days, Prum has exceeded his $5,000 goal five fold, raising nearly $30,000 from 758 people.

We asked how he raised so much money on Kickstarter in just a few days. Here’s what Prum did:

Pre-launch: We planned out our marketing strategy a few weeks before launch, compiling lists of design blogs, food blogs etc… I even went as far as to intercept a journalist at Thrillist and gave him a sample.

Day 1 (Monday July 23)- We started in our inner social network… Facebook, email chains etc, and quickly became a top pick on Kickstarter.

Day 2 – From there we grew a following from a few key blogs and food websites that reposted it

Day 3 – Launched our Facebook page for the company (W&P Design), attracted a following there and on Twitter…which is where we launched a campaign targeted at celebrity chefs, liquor brands, and designers.

Day 4 – Emailed journalists for success story coverage-because there are 26 days left to fundraise

Prum’s plan for the rest of the month: “We are hoping the product gets out to alumni networks and college campuses,” he says. “We are pretty confident in the product, and we are developing a line of bar and table ware with a focus on a vintage aesthetic.”

The takeaway: Have a plan before you post your project. realise your personal network will only take you so far and reach out to people who can help you take it further. 30-day campaigns are short, so utilise the press and social media to generate quick buzz. People probably won’t stumble upon your startup by happenstance.

Next read: Google’s First 20 Employees: Where Are They Now?

Here’s the product Prum is selling:

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at

Tagged In

kickstarter sai-us