Say you’re a startup that mightily offends a whole bunch of people by promising “women” as a perk at a hackathon, and worse, promising those women specifically for the purpose of getting beer for hordes of programmers, like it’s set in the universe of Conan the Barbarian. How do you go about apologizing to all those people for being massive jerks and perpetuating the persistent streak of misogyny and sexism in tech?
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