“Investors are looking for ‘social proof’ and that doesn’t necessarily have to come from working at a hot startup before,” says General Assembly co-founder Brad Hargreaves, 25, who started his first company in college.
Watch below the Startup 2012 panel with Hargreaves, Sahil Lavingia, 19, of Gumroad and Josh Miller, 21, of Branch discussing what this new type of street cred is and how to use it.
Produced by Robert Libetti
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