Photo: Eddie Koller
We’re all familiar with targeted online ads — for example, ads for biking gear if we’re avid cyclists, or discounted airfare for a trip we’re planning to take.And this has been a gold mine for companies, which is why the ad tech space is one of the fastest-growing industries.
It’s a $15.4 billion market, points out Amir Efrati at the WSJ, up 24 per cent since last year, according to research firm eMarketer Inc.
Which means that there are a lot of jobs in this space — but it’s competitive. We spoke to recruiter Edward “Eddie” R. Koller III, managing director at Howard-Sloan-Koller Group, about how to ace an interview in the ad tech space — whether you’re an engineer, programmer or salesperson. Here’s what he said:
1. Know your product.
Since the ad tech space is so new, many people don’t understand it. The best candidates know how to articulate their expertise and relay what they bring to the table. Have an easy way to explain the technical nuances to anyone, whether it be managers on the sales side or the CEO of a startup.
2. Talk about your successes.
“It’s best to have two to three success stories,” Koller tells us. “How you overcame a big objection, a big win, how you came on board and were able to break a deal.” In a booming industry, you need to prove that you’re an outlier.
“Show your interest in the role and drive home why you are the person for the job,” Koller says. “Make sure you sell yourself and what you can do in the role.”
3. Be prepared.
One of the biggest mistakes is not being prepared, he says. “There’s so much public information available out there, there’s really no excuse not to do your homework.”
Also be prepared to talk about situations where you failed, and how you learned from the experience. Koller says that a hiring manager is going to think that the way you prepare for your interview is the same way you’ll prepare for important company meetings.
4. Don’t ask about compensation right away.
The second-biggest mistake, says Koller, is when candidates ask about compensation during the first interview. Wait until you’ve been offered the job.
5. Follow up.
Hiring managers relate how you follow up after an interview to how you would respond to clients and key stakeholders if you were to get the job. Be sure to:
1. Thank the person for their time.
2. Show your interest in the role.
3. Always ask about the next steps.
Furthermore, if something imperfect occurred during the interview, such as the interviewer bringing up a skill that you don’t have, address it in the follow-up email (Koller says email is best).
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