Guy Kawasaki was the man in charge of marketing Apple way back in 1984.
He introduced the world to the idea of the product “Evangelist”.
It’s clear he still knows a thing or two about marketing, especially when it comes to his personal brand.
Kawasaki made his book, The Macintosh Way, available for a free download earlier this week.
That catch? You’ve got to sign up to follow Kawasaki on Twitter.
But hey, unlike a lot of celebs, he’s happy to return the favour. Kawasaki’s got over 261,000 followers and is following over 278,000.
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