- Nike is giving away 400 pairs of LeBron James’ signature “Equality” basketball shoes.
- To win a pair, customers must enter an online drawing.
- James said the shoes were symbolic of the fight for racial equality in the US.
Nike is giving away 400 pairs of LeBron James’ signature “Equality” basketball shoes as part of a new promotion.
To win a pair, customers must enter an online drawing. They can submit one entry per shoe size for free, or enter an unlimited number of times for $US10 per entry. Customers must have a Nike+ account to submit a paid entry.
The proceeds from the drawing will go to the Smithsonian National Museum of African American History and Culture.
The shoes, which feature the word “Equality” across the heel, come in two colours: black and white.
James debuted a black pair at a game in October against the Boston Celtics. In December, he wore one white “Equality” shoe and one black one.
View this post on Instagram
????????Great morning to all! Basketball is our vehicle but equality is our mission – stand for something positive and do what you can to make a difference!! Proud to announce we’re dropping the “Equality” PE. There’s always a personal connection with a drop – this one goes beyond basketball. Proceeds go to the Smithsonian Natl Museum of African American History & Culture. #Equality✊???????????? #StriveForGreatness???? #IWillNotShutUpAndDribble
Nike says winners will be randomly selected for either a black or a white pair and will be encouraged to find a winner of the alternate colour to trade with in order to make a mismatched pair “just like LeBron.”
In December, James said the shoes were symbolic of the fight for racial equality in the US.
“Obviously, we know where we are right now. We know who’s at the helm,” James said, making a subtle reference to President Donald Trump, according to USA Today. “Us as Americans, no matter the skin colour, no matter the race, no matter who you are, we all have to understand having equal rights and being able to stand for something, speak for something and keeping the conversation going.
“Obviously, I’ve been outspoken and well-spoken about what’s going on at the helm here,” he added. “We’re never going to let one person dictate us Americans – how beautiful and how powerful we are as a people. Equality is all about understanding our rights, understanding what we stand for and how powerful we are as men, as women, black or white, or Hispanic. It don’t matter your race, whatever the case may be. This is a beautiful country.”
Business Insider Emails & Alerts
Site highlights each day to your inbox.