From Reflections of a Newsosaur: There’s a succulent advertising stream that could replace a substantial portion of the $17 billion in sales the U.S. newspaper industry has shed since 2007. Anyone interested?
The opportunity is called Yellow Pages advertising and there are powerful reasons to believe that a growing proportion of the directory industry’s business will be up for grabs in the near future as consumers increasingly choose to let their fingers do the walking on the web.
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