Creating and maintaining your online brand can be a chore for many of us, especially if we have multiple platforms to take care of. However, if you’re a job seeker, it’s imperative to make sure you are visible to employers and recruiters online. Why? Well, with candidates being researched online more than ever before, a job seeker needs to take care of their online presence for the benefit of their future careers.
Here are a few ways you can ensure you’re visible to employers and recruiters online:
Indicate you’re looking for work. You tweet often, right? And you have a close to perfect LinkedIn account, correct? So, why not go one step further with these networks and actually indicate you’re looking for work? Change up your bio on your social networks, create a status that notes which industry you would like to work in and where, blog about your job hunt, etc. Never assume that an employer or recruiter knows about your search; give them every resource out there to help you land a job.
Put content out there. Although social networks are a great way to stand out, you could also be doing more to ensure employers and hiring managers are finding you online. Think about putting more content out there like writing articles, guest blog, using parallel biographies or about me sections, promoting your content on your other platforms, and most importantly, being consistent with things like names or identifiable features. Though it may be a lot of work, it’s all for the good of your search. After all, the more content you have out on the Web, the easier it will be for an influencer to find you.
Update your social networks often. What’s the point of having a LinkedIn account if your information hasn’t been updated in months? Or is there any reason to still have a Twitter account if you haven’t tweeted anything in the distant past? Just because you create a social network, doesn’t automatically make you seem like an expert in the eye of an influencer. Further, if you have these platforms and don’t do anything with them, yet still keep them “active,” you make yourself look bad. Why? In the eye of an employer, your lack of commitment to something as simple as a Facebook page could transfer over to your work ethic.
Additionally, if you’re constantly updating your social networking sites, you give yourself leverage in search engines, a place where employers and hiring managers may visit to find out more about you. Bottom line: keeping up with your social networks may be time consuming, but it will help your job search in the long run, which is the whole point, right?
Use Vizibility. Vizibility is the first SearchMe Button, letting users take control of their online reputation. How? Vizibility allows you to customise your top five Google search results (like your LinkedIn profile, online portfolio, blog, etc.), and places these results in a free and permanent SearchMe link. This link can be placed on anything from business cards to resumes to e-mail signatures. Additionally, Vizibility lets users create a customised QR code which hosts your verified search results (which never has to be changed, even if you change the content within your SearchMe links). So, when an employer or recruiter searches for you, all the information they need is one place. How much easier can it get?
How do you stay visible to recruiters and hiring managers?
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