- Social-media influencers use media kits to pitch themselves to brands.
- These documents often provide metrics and some kits also include pay rates.
- We spoke with a dozen creators who shared the exact media kits they use.
- See more stories on Insider’s business page.
Many social-media creators rely on brand deals as their main source of income.
Influencers can offer advertisers a range of content types – like in-feed posts on Instagram, a 30-second TikTok, or a mention on YouTube.
Brands are hiring creators with nano (fewer than 10,000 followers) to mega audiences across a wide range of categories.
To land these deals, some influencers will use a media kit to showcase their value to a company.
Many media kits include:
- A cover page
- Audience metrics, like core follower demographics
- A list of advertisers the influencer has worked with
- Past campaign case studies
- Pay rates
- And contact information
Some influencers will send a media kit to every advertiser they work with. They keep this document up-to-date by adding new metrics and collaborations every few months.
- Marina Mogilko, business and education creator with 3.8 million YouTube subscribers. Check out her 24-page media kit here.
- Roberto Blake, a business and tech influencer with 527,000 subscribers on YouTube. Check out his 26-page media kit here.
- Jade Darmawangsa, a tech and business YouTube creator with 380,000 subscribers. Check out her 4-page media kit here.
- Risk House, influencer collab house with 18,000 YouTube Subscribers. Check out their 16-page media kit here.
- Jen Lauren, a YouTube nano influencer with 4,000 subscribers. Check out her 3-page media kit here.
- Kayla Compton, a YouTube nano influencer with 1,900 followers. Check out her 8-page media kit here.
- Alexa Collins, lifestyle creator 1.6 million Instagram followers. Check out her 8-page media kit here.
- Laur DeMartino, a part-time lifestyle content creator with 5,000 Instagram influencers. Check out her 9-page media kit here.
- Macy Mariano, a fashion and lifestyle Instagram creator with 120,000 subscribers. Check out her 9-page media kit here.
- HoneyHouse, an influencer collab house with 1 million TikTok followers. Check out their 17-page media kit here.
- The Crib Around The Corner, an LA collab house with 500,000 TikTok followers. Check out their 26-page media kit here.
- Lauren Soyung Lim, part-time influencer with 170,000 followers on TikTok. Check out her 9-page media kit here.
“I think it’s super important if you want to take this seriously,” Macy Mariano said of media kits. “I send them now to everyone I get in touch with. It’s just a good way to express who you are and what you’ve done so they can see your past and current work.”