How to create a Facebook business page, with 8 set-up tips to grow your brand

Business owner working on laptop in cafe
It’s easy to create a Facebook page to market your business or brand. dowell/Getty Images
  • You can create a Facebook business page to grow your brand and expand your reach.
  • It’s easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.
  • You can always update your Facebook business page as needed.
  • Visit Insider’s Tech Reference library for more stories.

Facebook business pages can help you reach a new audience, gain popularity, and grow your brand.

It’s easy to create a Facebook business page and customize it with photos, business hours, page roles, upcoming events, and more. Here’s how to create a Facebook business page.

How to create a Facebook business page

1. Go to the Facebook website and log in to your account.

2. From the homepage, click Pages in the sidebar menu on the left.

Screenshot of Facebook website homepage
Go to ‘Pages.’ Grace Eliza Goodwin/Insider

3. Click the Create New Page button in the menu on the left.

Screenshot of Facebook website 'create new page' button
Click the ‘Create New Page’ button. Grace Eliza Goodwin/Insider

4. On the left side of the next screen,enter a Page name, select a Category, and write a Description. The right side of the page shows you a preview of your page as you add information to it.

Screenshot of 'create a new page' screen on Facebook website
Fill out your page information on the left. Grace Eliza Goodwin/Insider

5. Scroll down and click Create Page.

Screenshot of Facebook page creation screen
Click ‘Create Page’ at the bottom-left. Grace Eliza Goodwin/Insider

6. Next you can add images. Click Add Profile Picture or Add Cover Photo to upload photos from your device. Hit Save at the bottom.

Screenshot of Facebook page creation screen to add photos
Add photos to your page and click ‘Save.’ Grace Eliza Goodwin/Insider

7. A pop-up may appear asking if you want to connect your page to WhatsApp. If you want to, enter your phone number and click Send Code. If you don’t want to, click the “X” icon in the top-right corner of the pop-up.

8. Your new Facebook page is now created, and you can continue customizing it to your liking.

Additional set-up tips

Before you write your page’s first post, be sure to update your page with additional information for your business.

1. Make a call to action

Add a call-to-action button to your business page by clicking Add a Button at the top-right of your page. Choose an action from the available options. You can have visitors book appointments, contact you through Facebook Messenger, download your app, and more.

Screenshot of 'Add a button' on Facebook page
Click ‘Add a Button’ to add a call to action on your page. Grace Eliza Goodwin/Insider

2. Choose a page username

Choose a page username by clicking Create @username under your cover photo and page name. This username will become the web address for your business page (e.g. facebook.com/businessinsider).

Screenshot of 'create username' button on Facebook page
Click ‘Create @username’ to make your page easier to find. Grace Eliza Goodwin/Insider

3. Enter upcoming events

To add upcoming public events, click the Events tab at the top of your page and select Create New Event in the top-right of the Upcoming Events section.

Screenshot of 'Create new event' button on Facebook page
Click ‘Create New Event’ on the Events tab. Grace Eliza Goodwin/Insider

4. Update the About section

To get to the About section, click the More tab at the top of your page, beneath your page name. In the More drop-down, select About. Here you can add a location, business hours, price range, contact information, and more.

Screenshot of 'About' section on Facebook page
You can add additional information about your business in the ‘About’ section. Grace Eliza Goodwin/Insider

5. Add page roles

In the sidebar menu on the left, click Settings, then click Page roles to assign roles to other coworkers or brand managers.

In the Assign a new page role section, enter a name or email address into the textbox and in the drop-down menu on the right, select a role: admin, editor, moderator, advertiser, or analyst. Click Add when you’re done.

Screenshot of 'add page roles' screen on Facebook website
You can add page roles in the ‘Assign a new Page role’ section. Grace Eliza Goodwin/Insider

6. Explore publishing tools

Facebook has built-in scheduling tools that allow you to plan and publish your posts according to a schedule of your choosing. These tools help you automate the process of posting updates. You can save draft versions of your posts here as well.

7. Convert a personal profile to a business page

If you have been using a personal Facebook profile for your business, you can convert it to a business page using Facebook’s conversion wizard.

While the process is called a conversion, it actually copies your personal profile to a page. Your personal profile will remain intact and a new page based on that profile will be created. You can update the newly created page as you would a page created from scratch.

8. Select page visibility

Facebook pages are published as soon as they are created. This means an incomplete page would be visible to the public as soon as it’s created.

If you would prefer to work on your page in private before making it available to the public, you can update its visibility from the page settings menu – click Settings at the bottom of the sidebar menu on the left, and on the General tab, click Page visibility to unpublish your page.

Screenshot of page visibility section on Facebook page
You can unpublish your page from the ‘Page visibility’ section of Settings. Grace Eliza Goodwin/Insider

This will prevent the page from being available until you’re ready to publish it again. Remember to update the visibility setting when you are ready to publish it.

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