This Guy Developed The Plan That Got Twitter To 200 Million Users, And These Are His Secrets

Josh Elman

Photo: youtube/leweb

When Josh Elman first joined Twitter as a product manager, the company had a hard time keeping users.  Now, Twitter has more than 200 million monthly active users.

In a post on Medium titled “What is Growth Hacking, really?”, Elman shared his thoughts on building a sustainable company. 

Here’s how to do it:

  • Figure out what the “aha” moment is for a new user, and then engineer the first-time user experience to make that happen faster.
  • utilise the data from your most active users to “discover the deep core patterns that encouraged those users to become active” in the first place.
  • Build sustainable features, like viral flows or SEO landing pages, to keep attracting users.
  • Make sure people can easily understand what your product does. 

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at