With a run-time of just under three hours, Peter Jackson does his best to ensure moviegoers get their money’s worth when they pay to see The Hobbit in theatres this weekend.Even so, after factoring in kids, concessions and rising ticket prices, heading to the movie theatre can be a serious hit to your wallet. But we all know there are some new releases so epically awesome, you simply can’t wait to watch them on Netflix in order to save money.
So whether you’re taking the entire family out for a night at the movies, or planning to hit the theatres solo, knowing where to get the best movie ticket deals can help take some of the financial strain off seeing new releases like The Hobbit. As it turns out, Costco may be the key to realising the greatest savings.
Buy Movie Tickets at Costco?
The National Association of Theatre Owners recently reported that the average cost of a movie ticket in the third quarter of 2012 was $7.78, down from a record-high $8.12 the previous quarter. I’ll admit, those prices seem like a steal to me, as my local AMC charges $11.50 for regular admission!
Luckily, we can all turn to warehouse club Costco for a break on ticket prices. This discount retailer accomplishes more than supplying households across the nation with 10-years’ worth of yellow mustard and toilet paper — Costco also sells bulk discount movie tickets (typically in four-packs), which allow shoppers to enjoy a couple bucks off the price of each entry.
Exact deals and quantities vary by location, but Costco usually sells packs of discounted movie tickets for AMC, Regal and Cinemark theatres. When I recently checked online, Costco was selling 10-packs of AMC and Regal tickets, as well as four-packs for Cinemark. Comparing these bulk prices to what theatres in my neighbourhood charge for individual tickets, I found the total discount per ticket to be a solid $3.20 for AMC and Regal, but just $1.50 for Cinemark.
Even so, a small deal is better than no deal at all. Sally Treadwell told us she enjoys the modest discount, and having generic movie tickets on hand for her kids also helps make life a bit simpler. “For instance, one daughter’s history class went to see Lincoln, and since I wouldn’t expect her to pay for that out of her allowance (she usually has to pay for her own tickets — that’s what an allowance is for!), I could just hand a ticket over,” she explains.
Plus, when combined with other deals, the discounted Costco tickets are that much sweeter. Treadwell discovered that her family can buy discounted popcorn and drinks by showing an AARP membership card at some theatres. “We haven’t bought popcorn for ages because the price is so ludicrous, but now we’ve found that there are some compensations for being so damn old.”
However, some may wonder whether a discount of $2-$3 per ticket is really worth the Costco membership fee and notoriously crowded parking lots and lines.
Self-proclaimed Costco enthusiast, Joel Gross, admits that even though the prices on Costco tickets have gone up recently, he still sees them as a deal: “It works out to around $8.50 a movie, that I can go see anytime, even opening day. A normal ticket at the theatre costs $11.50, so it’s practically a no-brainer.”
However, the key is to make buying discounted movie tickets part of your regular Costco routine. “I just pick up a package or two while I am doing my normal Costco run,” says Gross. “Saving money is almost always worth it, and definitely worth it in this instance.”
Drawbacks to Costco Discount Movie Tickets
Call me spoiled, but if I splurge on a night at the movies, I prefer to go to my local Arclight where I can watch from an oversized chair, with plenty of legroom and a cocktail, if I so choose. However, only the handful of theatres mentioned above actually provide tickets at Costco. Moviegoers may have to compromise on their theatres of choice in order to enjoy the discount.
Additionally, releases in IMAX or 3D, as well as special showings and premieres, will require an additional surcharge. The same is true for New York residents, according to the Costco website.
Of course, beggars can’t be choosers — if you don’t want to pay full price to watch a movie in theatres, don’t expect the full amenities. And if you’re not a Costco member, or prefer a different theatre, remember that buying tickets at Costco is just one of the many ways to save money at the movies.
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