How To Buy A Facebook Ad In 15 Minutes Or Less

[image url="http://static.businessinsider.com/image/1037544bc9f33b4a0faf3000/image.jpg" link="/how-to-buy-a-facebook-ad-in-15-minutes-or-less-2009-9/go-to-facebookcomadvertising-1" caption="" source="" alt="Hot Teacher" align="left" size="xlarge" nocrop="true" clear="true"]
We believe the main reason Facebook was able to announce that it became cash-flow positive so fast was its booming self-service advertising business.

How To Buy A Facebook Ad In 15 Minutes Or Less →

This begs the question: Why is that particular business suddenly busting out?

Three reasons:

  • Facebook appmakers spend a lot marketing their latest launches to users.
  • Brands are building Facebook pages instead of — or at least along with — microsites now.
  • Most importantly, Facebook’s self-service ads are very, very easy to make.

How easy? Easy enough for us to show you…

How To Buy A Facebook Ad In 15 Minutes Or Less →

[slideshow]
[slide
permalink=”go-to-facebookcomadvertising-1″
title=”Go to Facebook.com/advertising”
content=”Click ‘create an ad’ above the ads on the right side.”
image=”http://static.businessinsider.com/image/4ab26e212655ba6f3e0e049a/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”decide-where-to-send-people-2″
title=”Decide where to send people”
content=”Enter the Web address for the page you want people who click on the ad to go to.

For the purposes of this example, we’ll pretend we need to entice people who work at Google’s office in New York to read more SAI (they already read it!), so we’ve entered the URL for our story ‘The Google Brain Drain Goes On And On.'”
image=”http://static.businessinsider.com/image/4ab26e30fb891f515fc1f445/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”write-a-clickable-headline-3″
title=”Write a clickable headline”
content=”Use 25 characters or less. Don’t be too spammy.”
image=”http://static.businessinsider.com/image/4ab26e3729497a79638ccb1b/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”write-the-ad-copy-4″
title=”Write the ad copy”
content=”You only get 135 characters, so bring your Tweet-writing skills to bear.

Remember: Because of Facebook’s impressive targeting, you can address your audience specifically. Here, we address Google New York employees directly.”
image=”http://static.businessinsider.com/image/4ab26e3f7b24b10e36b2e754/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”find-an-image-for-the-ad-5″
title=”Find an image for the ad”
content=”Don’t waste time with photoshop.

Just take a screen grab of your logo or use a picture of your product already on the Internet. Make sure you own the image rights. We’re using the ‘Google Brain Drain’ logo we already created for the post.”
image=”http://static.businessinsider.com/image/4ab26e47cce3181e21cd1c4e/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”upload-the-photo-6″
title=”Upload the photo”
content=”Click ‘browse.’ Find your image. Then click ‘open.'”
image=”http://static.businessinsider.com/image/4ab26e5114ed200103d68d98/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”proofread-your-ad-7″
title=”Proofread your ad”
content=”If it looks good. Click ‘continue.'”
image=”http://static.businessinsider.com/image/4ab26e8cb633b85369207cb4/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”target-by-geography-8″
title=”Target by Geography”
content=”You can target your ad by country, state/province, and city.

We’re targeting our ad to New York and Mountain View, where big Google offices are.”
image=”http://static.businessinsider.com/image/4ab26e99cd1ad3636168a866/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”target-bya-lot-9″
title=”Target by…a lot!”
content=”You can target your ad to users based on age, sex, education, workplaces, relationships, sexual preference, language, group membership, page membership, and application usage.

We’re targeting everyone who work at Google, so we filled out the workplaces box and left the rest blank.”
image=”http://static.businessinsider.com/image/4ab26ea03b374e5e2686385d/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”check-your-scope-10″
title=”Check your scope”
content=”Facebook tells you about how many people you’re targeting.

Is the number way too big or way too small? If it’s too small, target more people. If it’s too big, make your targeting more specific. If it’s a fine size, click ‘Continue.'”
image=”http://static.businessinsider.com/image/4ab26eaa751dee09025e9c29/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”set-your-budget-11″
title=”Set your budget”
content=”We’re going to spend $2 per day on this campaign because its just a demonstration.

But spend as much as you like…there’s no maximum.”
image=”http://static.businessinsider.com/image/4ab26eb3dc8a014740bf003e/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”decide-your-schedule-bid-and-metrics-12″
title=”Decide your schedule, bid and metrics”
content=”We’re going to run our ad indefinitely, though this screen grab shows how we could have set it to run for a month.

Since this campaign is more about raising our awareness among Googlers in New York, we decided to pay per impression. Keep in mind, it’ll be easier to track ROI if you choose to pay per click. Either way, Facebook will estimate how many clicks or impressions your ad will get each day. Click ‘create.'”
image=”http://static.businessinsider.com/image/4ab26ebf574b1353175f4884/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”enter-your-credit-card-13″
title=”Enter your credit card”
content=”Please don’t use our number to buy stuff on the Internet! Click ‘place order.'”
image=”http://static.businessinsider.com/image/4ab26eca17d2be3301db43a8/image.jpg”
caption=””
credit=””
credit_href=””
]
[slide
permalink=”all-done-14″
title=”All done!”
content=”Facebook will review your ad and throw it up ASAP.

Bookmark this page to track your campaign.”
image=”http://static.businessinsider.com/image/4ab26ed3dff0d40953845542/image.jpg”
caption=””
credit=””
credit_href=””
]
[/slideshow]

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