Photo: Gary Hayes
A social media toolbar consolidates your entire social media presence into your website and displays buttons that allow your visitors to interact with your content in a toolbar on the bottom of the browser screen. That way, your visitors can like, tweet, share, discuss, review and read all of your social media content without navigating away from your website.
Social media toolbars are available from several companies, and they are easy to add to your website, even if you’re a do-it-yourselfer. I like Meebo and Wibiya, but you can find other toolbar applications to suit your needs.
To add a toolbar to your site, sign up for an account with your favourite application provider, and then follow the instructions for copying the toolbar code into your website. Once the code is in your website’s HTML code, the toolbar will display at the bottom of the screen.
This list shows you the features you should consider adding to your toolbar, along with a description of what each feature does. Make sure you choose only the features that are likely to promote awareness and immediate sales. As with any website content, less is usually more.
Enables visitors to like, share and discuss your website content on Facebook.
Also pulls your Facebook fan page feeds into the toolbar so website visitors can read your wall, register for events and interact with other applications such as contests and coupons.
Allows visitors to view tweets from your Twitter page, lists and searches without the need to devote a lot of space on your website to a Twitter widget.
Allows visitors to share an entire page or drag content such as a photo to share on Facebook, Twitter, Buzz, Yahoo! or via e-mail.
Puts important links in a toolbar menu that's easy for people to see and stays on every page without taking up too much navigation space.
Allows your website visitors to leave comments that others will see when they visit the same page.
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