Thanks to the Hamptons society set and pop singer Taylor Swift, a pool raft company that creates floating swans is experiencing its highest sales ever.
The trend started in the Hamptons a couple of summers ago. First everyone and their society-party-throwing mother had to have an inflatable swan, and now it’s all about the pizza, doughnut, and watermelon rafts.
The singer received over one million favourites on the photo within a single day.
Other stars like Emmy Rossum and Kaley Cuoco have also gotten Insta-friendly with the floating swans. To boot, posting a photo with an inflatable swan or flamingo or slice of pizza has become a must-check item on the summer bucketlists of college kids and summer revelers from Montauk to Orange County.
Kieran Glackin, the national sales manager at Swimline — the Edgewood, New York-based creator of the swan inflatables first popularised in the Hamptons — told the New York
Daily News that “sales are the highest they have ever been.”
Glackin said the company has sold 40,000 swans — which are available at retailers like Urban Outfitters for $US55 — this year alone.
Los Angeles-based FUNBOY, a company specializing in “luxury inflatable pool floats,” saw the opportunity and launched its collection of $US89 floats, including a black swan, white swan (currently sold-out), pegasus, flamingo, and (wait for it…) a $US125 limited-edition golden swan.
Search #pool on Instagram (because you can do that now) and you’ll find oversize inflatables scattered about prominently.
…these floats are everywhere. Even dogs are the living the #LuxInflatables life.