How the smartphone's dominance will shape digital commerce

Millennials are fast becoming the most important demographic for publishers, brands, and marketers. For these digital natives, the smartphone is not only ubiquitous, but also their primary computing device.

At Business Insider’s Ignition 2015 event, BI Intelligence’s Senior Analyst John Heggestuen delivered the following presentation explaining how the smartphone’s dominance will shape digital commerce.

Here are some of the key takeaways:

  • Millennials are quickly becoming the most important consumer demographic.
  • The smartphone is not millennials’ only connected device, but it dominates their life.
  • The smartphone has a long way to go as a commerce device.
  • Mobile in-store payments will explode.

Interested in downloading the full slide deck? Get it now by clicking here.

PS. Did you know…

Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things.

Our subscribers consider the INSIDER Newsletters a “daily must-read industry snapshot” and “the edge needed to succeed personally and professionally” — just to pick a few highlights from our recent customer survey.

With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.

NOW WATCH: The biggest security mistakes people make when buying things online

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.