Samsung has reached its highest consumer perception rating in five years, while Apple’s has dropped drastically over the same time period, according to YouGov BrandIndex.YouGov BrandIndex is a daily consumer perception research service that interviews 5,000 people from a representative sample of the US population. Scores are ranked on a scale of 100 to -100, where a zero score means equal positive and negative feedback from consumers.
After the verdict in a patent dispute between the companies in August, Samsung’s score dropped to 3, but since then, the company’s score increased to 35 (though it dropped to 30 today). Over the same brief time period, Apple decreased, dropping from 44 to 33, as of the time of writing this post. Apple’s overall image is still higher than Samung’s, but the difference between the two is now greatly diminished.
While Apple combats negative feedback about the maps application on the new iPhone 5 and battles product shortages, Samsung simultaneously evolves its anti-iPhone 5 ads, which seem to be working.
Here is the chart from YouGov BrandIndex illustrating the rise and fall of Apple’s and Samsung’s consumer perception score over the past month-and-a-half:
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