Photo: Bloomberg TV
At 23, Steve Jobs had more money then his parents would ever make and, as the cofounder of Apple Computer, a product that would change the world forever.A couple years later, he holed himself up in a 17,000 square-foot mansion without furniture, and drove a team of crack engineers mad, pushing them to build the Macintosh.
By the time he was 30, the dream was over and Jobs was on the street, fired from the company he helped to build.
In its compelling new documentary series, Game Changers, Bloomberg TV tells the story of how Jobs lost Apple and then won it back – becoming the world’s most powerful innovator in the process.
Jobs creates an enterprise computer, the LISA. To his dismay, leadership of the project is denied to him
The Macintosh won't come with a lot of software, so Jobs persuades Bill Gates to have his company, Microsoft, write software for it
In 1984, the Macintosh launches with a Ridley Scott directed commercial. Apple pays to show it once, news broadcasts re-air it hundreds of times
Weirdly, the Mac is a commercial dud. Jobs and his CEO, John Sculley, fight over resources to build another
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