How Social Media Is Becoming As Important A Live Event As The Live Event Itself

I won’t ask you if you missed the Super Bowl last night. But did you miss Twitter? Good luck re-living that today.

With every major event we now experience as a country, whether it’s the Super Bowl or the presidential inauguration, it becomes more evident that the conversation on social media is as tied to the event as is the process of physically tuning into the broadcast. There’s nothing new about this — the rise of social media and the second screen has been clear for years — but as soaring numbers for social media sharing are revealed after each event, we shake our heads at just how quickly things have changed.

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