How will political news and information sites hang on to their election-driven traffic gains? They probably won’t. But the Wall Street Journal says they’re going to try anyway. The bullet points:
Expand into new verticals:
- Baseball stats guru and fivethirtyeight.com founder Nate Silver says he plans to apply his site’s predictive tools to Congressional votes and the box office.
- The Huffington Post added media, business, and entertainment coverage at the end of its first year. It has opened a new site focused on Chicago and is planning one for San Francisco.
Grow by syndication
- Publisher Jared Kushner told the WSJ he’s been approached by local newspapers that want to outsource their state and local government coverage to his Political insiders’ site Politicker.
- Politico will send its Washington-related stories to the Atlanta Journal-Constitution and the Philadelphia Inquirer and share revenues.
Grow by growing
- Politico also plans to hire and expand its print publication schedule from three times a week to four when Congress is in session.