HOW PEOPLE REALLY USE THE iPAD: Our Exclusive Survey Results

baby ipad

[credit provider=”jencu via flickr” url=”http://www.flickr.com/photos/jennycu/4665298291/”]

How do people really use their iPads?We wanted to find out, so we surveyed our readers. We received 855 responses, and we’ve assembled the results.

This is the second time we’ve run this survey in the past six months. Where we could, we have compared the results from our this survey to our November survey.

What did we learn? Read on to find out.

[slideshow]
[slide
permalink=”almost-half-of-people-taking-our-survey-have-an-ipad-2-1″
title=”Almost half of people taking our survey have an iPad 2″
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[slide
permalink=”30-of-people-surveyed-have-more-than-one-ipad-in-their-home-2″
title=”30% of people surveyed have more than one iPad in their home”
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[slide
permalink=”41-of-users-are-spending-2-5-hours-per-day-with-the-ipad-3″
title=”41% of users are spending 2-5 hours per day with the iPad”
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image=”http://static.businessinsider.com/image/4dcabdefcadcbb6a6e100000″
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[slide
permalink=”two-thirds-of-people-say-they-have-increased-their-ipad-usage-since-first-getting-it-looks-like-people-arent-getting-bored-4″
title=”Two thirds of people say they have increased their iPad usage since first getting it. Looks like people aren’t getting bored.”
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image=”http://static.businessinsider.com/image/4dcacbe349e2ae4c150c0000″
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[slide
permalink=”more-people-consider-it-a-primary-computer-now-than-when-we-last-ran-the-survey-5″
title=”More people consider it a primary computer now than when we last ran the survey”
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image=”http://static.businessinsider.com/image/4dcab53f49e2aecf62030000″
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[slide
permalink=”the-ipad-is-a-web-surfing-machine-first-and-foremost-6″
title=”The iPad is a web surfing machine first and foremost”
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image=”http://static.businessinsider.com/image/4dcadfdaccd1d5f32f060000″
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[slide
permalink=”yet-people-do-an-equal-amount-of-web-browsing-on-laptops-as-they-do-on-ipads-7″
title=”Yet, people do an equal amount of web browsing on laptops as they do on iPads”
content=””
image=”http://static.businessinsider.com/image/4dcadf5d49e2aeb344150000″
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]
[slide
permalink=”the-ipad-is-truly-the-pc-now-with-people-spending-most-of-their-time-using-it-for-personal-computing-8″
title=”The iPad is truly the “PC” now, with people spending most of their time using it for “personal computing””
content=””
image=”http://static.businessinsider.com/image/4dcadef24bd7c807362a0000″
caption=””
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]
[slide
permalink=”29-of-people-have-downloaded-over-50-apps-9″
title=”29% of people have downloaded over 50 apps”
content=””
image=”http://static.businessinsider.com/image/4dcab541ccd1d55663130000″
caption=””
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]
[slide
permalink=”people-are-paying-for-a-fair-amount-of-apps-per-device-10″
title=”People are paying for a fair amount of apps per device”
content=””
image=”http://static.businessinsider.com/image/4dcabee7ccd1d5ba72200000″
caption=””
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]
[slide
permalink=”people-ignore-a-lot-of-the-apps-they-download-11″
title=”People ignore a lot of the apps they download”
content=””
image=”http://static.businessinsider.com/image/4dcab543ccd1d54963120000″
caption=””
credit=””
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]
[slide
permalink=”the-web-browser-is-still-the-best-way-to-get-news-12″
title=”The web browser is still the best way to get news”
content=””
image=”http://static.businessinsider.com/image/4dcab5454bd7c85c6f1a0000″
caption=””
credit=””
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]
[slide
permalink=”fewer-people-are-reading-books-on-their-ipad-in-this-survey-13″
title=”Fewer people are reading books on their iPad in this survey”
content=””
image=”http://static.businessinsider.com/image/4dcab5464bd7c8666f0b0000″
caption=””
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]
[slide
permalink=”ibooks-became-much-more-popular-14″
title=”iBooks became much more popular”
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image=”http://static.businessinsider.com/image/4dcac1df4bd7c8a3050e0000″
caption=””
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[slide
permalink=”more-people-bought-macbook-airs-15″
title=”More people bought MacBook Airs”
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image=”http://static.businessinsider.com/image/4dcab547ccd1d551631a0000″
caption=””
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]
[slide
permalink=”but-the-macbook-air-has-little-affect-on-ipad-usage-16″
title=”But, the MacBook Air has little affect on iPad usage”
content=””
image=”http://static.businessinsider.com/image/4dcab54949e2ae2660060000″
caption=””
credit=””
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]
[slide
permalink=”ipads-and-macbook-airs-are-not-eitheror-purchases-17″
title=”iPads and Macbook Airs are not either/or purchases”
content=””
image=”http://static.businessinsider.com/image/4dcab54bccd1d550631d0000″
caption=””
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]
[slide
permalink=”but-if-it-were-people-would-choose-the-ipad-18″
title=”But, if it were, people would choose the iPad”
content=””
image=”http://static.businessinsider.com/image/4dcab54ccadcbbf060030000″
caption=””
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[slide
permalink=”about-half-the-respondents-have-a-3g-ipad-19″
title=”About half the respondents have a 3G iPad”
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image=”http://static.businessinsider.com/image/4dcab54e4bd7c8636f080000″
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[slide
permalink=”att-is-the-more-popular-option-of-course-for-ipad-1-owners-it-was-the-only-option-really-20″
title=”AT&T is the more popular option. Of course, for iPad 1 owners, it was the only option, really.”
content=””
image=”http://static.businessinsider.com/image/4dcabbdcccd1d5ba72000000″
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[slide
permalink=”people-opted-for-their-phone-carrier-21″
title=”People opted for their phone carrier*”
content=”*Some people complained that this question was unfair because, when they bought it they had no choice.”
image=”http://static.businessinsider.com/image/4dcab9ac49e2ae9d66160000″
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[slide
permalink=”only-half-of-the-people-with-3g-ipads-actually-use-the-data-plan-on-a-monthly-basis-22″
title=”Only half of the people with 3G iPads actually use the data plan on a monthly basis”
content=””
image=”http://static.businessinsider.com/image/4dcab5504bd7c835710a0000″
caption=””
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]
[slide
permalink=”almost-nobody-thought-about-android-23″
title=”Almost nobody thought about Android”
content=””
image=”http://static.businessinsider.com/image/4dcab935cadcbbd466060000″
caption=””
credit=””
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]
[slide
permalink=”the-xoom-was-the-only-tablet-that-was-even-a-little-bit-interesting-24″
title=”The Xoom was the only tablet that was even a little bit interesting”
content=””
image=”http://static.businessinsider.com/image/4dcabaabccd1d5db6e070000″
caption=””
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[slide
permalink=”the-non-android-tablets-are-non-starters-25″
title=”The non-Android tablets are non-starters”
content=””
image=”http://static.businessinsider.com/image/4dcab8e6cadcbbb866080000″
caption=””
credit=””
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]
[/slideshow]