How Oprah Pitched Herself To Advertisers Last Night [THE BRIEF]

Oprah

Good morning, AdLand. Here’s what you need to know today:

It’s television upfront season, and Oprah pitched her network to advertisers and media buyers: “Last year I told you it was the biggest climb of my life… Well, we made it.” The network’s viewership went up 30 per cent in 2012, but with 350K viewers in primetime, numbers still pales in comparison to other networks. Maybe two reality shows and a scripted series by Tyler Perry will help.

Digital marketing and data management software provider [x+1] just raised $17 million in funding with Ares Capital Corporation.

College humour produced American Eagle’s skinny skinny jeans (aka body paint) April Fool’s Day prank.

HSBC is keeping its global media account with Mindshare.

Are some Japanese advertising trends — like thighvertising — a lie?

Esquire looks at what “real ad men” think of “Mad Men.”

Previously on Business Insider Advertising:

  • PepsiCo Exec Admits That Diet Pepsi Is Basically Only For Women
  • Beyonce Wears Every Outfit That Made Her Famous In New Pepsi Ad
  • The Real Reason Advertisers Will Love Facebook ‘Home’ Phones: Permanent Logins
  • Here’s Facebook’s First Ad For Its New ‘Home’ Phone Experience
  • Here Are All 15 Women That Don Draper Has Been With On Mad Men
  • Reebok Is Silent Over Rick Ross ‘Rape’ Song
  • Pizza Hut Finally Brings Its ‘Crazy’ Pizzas To The US
  • Beyonce Confronts Her Past Selves In Big New Pepsi Ad

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