Behind-The-Scenes Of An Epic Old Spice Commercial Shot In One Take

The iconic Old Spice commercials just got a whole lot cooler.

It turns out that Wieden + Kennedy shot one of its famous spots, featuring Isaiah Mustafa, in a single take. This behind-the-scenes video shows props flying at The Man Your Man Could Smell Like while he’s propelled into the air.

Mustafa has been on Old Spice hiatus — although he recently appeared in a Samsung spot (in a towel) —but this video is further evidence of what an incredible asset he is to the brand.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.