How NOT To Present The Photo For An Apartment That's For Sale

This post previously appeared at the author’s blog, Matrix.

Appraisers, like real estate agents, refer to listing photos to get a sense of the condition of a property. The listing agent’s job is to obtain the highest price the market will bear for their client (that can be closed).  Presentation of the property in its best light is key.

I once had a post on my site before it was hacked a few years ago that showed a large blood stain on the living room floor of a foreclosure where I believe a former occupant was murdered. 

Herb De Cordova, a top broker with Prudential Douglas Elliman in Queens, NY sent me a before and after listing photo he found that needs no further explanation. Wow.

Before/After kitchen listing photo [MLSLI]

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