Photo: Ross Kinnaird/Getty Images
Jonathan Carson, the CEO of Digital for Nielsen, made a presentation at Business Insider’s Mobile Advertising Conference that should make mobile advertisers really worried and excited at the same time.In the last year, alone, mobile use has grown at a breakneck speed. More people using apps means more people exposed to mobile ads (which data in the slideshow suggests is effective).
The problem? Smartphone users hate ads. They don’t trust them or think they have a place on their smartphones.
The numbers say it all.
It is cause for concern, though, that four out of five smartphone owners don't think that mobile ads belong on their phones.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.