Why The Cost Of Music Festivals Is Out Of Control

Coachella

Photo: Aly Weisman/Business Insider

Musicheads might be fine with shelling out $300 for a long weekend sipping on wine and home-brewed beer at festivals.  But the rest of us think the price of admission to Coachella, Bonaroo and Lollapalooza is out of control. What’s with the high-end makeover and crazy admission prices? 

Marketing blog The Researchist says it’s a case of smart marketing and the “trigger-happy consumers” who bought in: “Music fests are asking big bucks from their attendees, which makes upgrading common amenities seem like a no-brainer. And with festivals selling out near-simultaneously, it’s clear that festival-goers have responded to the fancy upgrades in a positive way.” 

This year, Coachella expanded from a two-day to three-day event, making it the highest grossing of its kind in the world. Bonnaroo bankrolled $12 million last year, and eight years in, Lollapalooza is still going strong, earning an impressive $11 million for Chicago’s parks in 2011. 

Here are three other ways these festivals are cashing in, according to The Researchist:  

Gourmet goods Coachella rolls out foodie favourites like calamari tacos from Kogi Korean BBQ truck ($3.29) while over in Chi-town, Lollapalooza gets crazy with the candied maple bacon ($3), Do Rite doughnuts ($3) and Estancia wine tastings. 

Glaming it up Care for a camping package for two near scenic Lake El Dorado? At Coachella, that’ll cost you a cool $1,750. If you really want to go all out, the “Roll Like A Rock Star” eight-person RV package at Bonnaroo costs $26,000. 

Cool down in style The Dell Lounge at Lolla lets concertgoers cool off in a misting station surrounded by real-time video feeds that capture all the good sounds on-stage. This year, Bonnaroo partnered with Garnier Fructis to offer fans a round-the-clock cinema—with A/C. 

There’s no way shelling out nearly $250 for general admission (or up to $1,400 to be a VIP) to a music festival can be good for anyone’s budget. But like every splurge, some people are able to rationalize the cost, even if it means spending more for airfare, hotels and a hipster-approved outfit.

So much for being all about the music.  

SEE ALSO: Poor carpenter builds an incredible treehouse in the wilds of Canada > 

NOW WATCH: Money & Markets videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.