In 2010, Apple blindsided Microsoft – and most everyone else – with the phenomenal success of the iPad. That success is now eating away at Windows PC sales. While Apple’s innovation took Microsoft down for the count, the software giant has regrouped and is trying to come back by shifting the battlefield from consumers to businesses.
To turn the tide, Microsoft is counting on business users, a market where Apple remains relatively weak and CEO Steve Ballmer’s crew retains several critical advantages. Microsoft’s counterpunches will include Windows 8 and Office 13, a combination Apple can’t match in the business world.