How Many Households Do The Major Sports Networks Reach?


ESPN and ESPN2 are predictably atop the list of sports networks with the largest potential audience, appearing on cable guides in just under 100 million households apiece.

But the sports channels that reach the next most households are more surprising. Don Walker of the Milwaukee Journal Sentinel breaks it down.

  • The Golf Channel – 83.1 million households
  • Speed – 77.2 million households
  • Versus – 75.1 million households
  • ESPNU – 72.5 million households
  • NFL Network- 56.8 million households
  • MLB Network – 55.2 million households
  • NBA TV – 54 million households
  • ESPN Classic – 39.7 million households

Why so much success for niche specialty channels without a major sports league behind them? Simple. Golf Channel and Versus are owned by Comcast, the nation’s largest cable provider.

Speed belongs to another heavy hitter: News Corp.

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