On the court, LeBron James has won four MVPs, three NBA championships, and is the sixth-highest-paid player in league history.
Off the court, James is equally relentless. In late 2015, James signed a lifetime endorsement deal with Nike worth more than $US1 billion – a move that was so big it is more like the merger of two corporations.
As a result of his success on and off the court, James has amassed amazing cars and houses and still has time for his surprisingly ordinary family. King James is also well on his way toward his goal of becoming a billion-dollar athlete.
Tony Manfred and Emmett Knowlton contributed to this report.
LeBron has made $US233.9 million in career NBA salary, good enough for sixth most all-time.
Barring an unexpected retirement, LeBron should join Kobe Bryant and Kevin Garnett in two years as the NBA’s only $US300 million players.
Read more: The 25 highest-paid NBA players of all time
LeBron also makes about $US55 million per year off the court in endorsements. His estimated $US86 million in total annual earnings is second among all athletes, trailing only Cristiano Ronaldo.
Not coincidentally, Ronaldo and LeBron are also 1-2 in terms of the world’s most popular athletes.
In 2016, it was estimated that he had a net worth of $US275 million and growing.
His endorsements include Beats, Intel, Sprite (Coca-Cola), and Kia
He also has a monster deal with Nike. The company signed him to a seven-year, $US93 million deal right out of high school, and in December 2015 it signed him to a lifetime deal that will go far beyond the standard shoe endorsement and is expected to be worth $US1 billion.
James also decided to not renew his endorsement deal with McDonald’s and instead became a spokesman for Blaze Pizza, a company where he was a founding investor.
Economists have estimated he’s worth as much as $US500 million to the city of Cleveland.
He’s also quite the businessman himself. He owns a piece of Liverpool FC.
Source: Sporting News
LeBron bought a 2% stake in the team for about $US6.5 million. His share is now worth about $US32 million.
Warren Buffett said of LeBron, “He’s savvy. He’s smart about financial matters. It’s amazing to me the maturity he exhibits.”
Source: Sporting News
In 2015, his new media venture got $US16 million from Warner Bros.
The most anticipated project that is expected to come from this partnership is “Space Jam 2,” a sequel to the popular basketball movie that starred Michael Jordan and Loony Tunes characters.
LeBron got into a bizarre feud with Nick Saban over the rights to air a show that involves people talking about current events in a barbershop.
He and Arnold Schwarzenegger are part of an investment group that invested in Georgetown Company Bill Ackman’s Hell’s Kitchen office building.
Despite persistent rumours that LeBron owns a stake in Klutch Sports Agency with his longtime friend, Rich Paul, the NBA says that is not the case.
Source: NBC Sports
He also helped design a $US51,000 watch.
All that savvy has allowed him to buy some sweet toys. Dwyane Wade and he have matching Porsches. It’s unclear who has which colour.
He also owns a Rolls-Royce Phantom with TVs in the seats.
And he bought his mum a Porsche for her birthday.
And a Ferrari Testarossa for his wife.
But he insists that he drives a Kia, even to work. But to be fair, his custom K900 luxury sedan is not your typical Kia.
Even the wheels have his personal logo.
But he does own a Ferrari.
He also has a much bigger vehicle with customised headrests and a big-screen TV on which LeBron likes to watch Tom & Jerry.
When he joined the Miami Heat, he bought a $US9 million home in Coconut Grove. He sold it for a $US4 million profit.
He also owns a 30,000-square-foot compound in his hometown of Akron, Ohio. In the past, he’s hosted Thanksgiving there for his entire team.
And in 2017 he purchased a $US23 million mansion in Los Angeles that has 10 bedrooms and an onyx bar.
Despite all the spending, Dwyane Wade once called James “the cheapest guy in the NBA.” LeBron said that was “so, so, so, so falsely true.”
James won’t even use his phone if it is not on wifi: “No, I’m not doing that. I’m not turning on data roaming, I’m not buying no apps, I still got Pandora with commercials.”
When Pandora heard that, they offered LeBron a free premium account.
LeBron reportedly spends more than $US1.5 million per year just to take care of his body.
One of the ways he splurges on his own body is by using a controversial cryotherapy chamber, which exposes the body to temperatures of -150 to -290 degrees Fahrenheit, to relieve pain and enhance muscle recovery. He was one of the first NBA players to use one.
He also employs a former Navy SEAL who serves as his biomechanist, a recovery coach, personal chefs, and masseuses. And he apparently works out with Mark Wahlberg.
He also has a full gym, an ice tub, and a hot tub.
Former teammate Mike Miller: “Where a lot of people don’t do it, he puts a lot of money behind taking care of his body. A lot of people think it’s a big expense, but that big expense has allowed him to make a lot more money for a long period of time.”
Source: Bleacher Report
LeBron also uses one of the most exclusive tattoo artists in the country, Bang Bang Tattoos in New York City, which charges a minimum of $US500 per hour. Keith “Bang Bang” McCurdy’s other customers include Rihanna, Justin Bieber, and Katy Perry.
His lavish purchases aren’t just for himself. He bought his wife Savannah Brinson a reported $US300,000 engagement ring.
He also helped arrange to get Knicks head coach David Fizdale into a Samsung commercial as a wedding gift after the then-Heat assistant told LeBron not to get him anything. Fizdale even got paid, calling it “a nice little check for an assistant coach.”
LeBron and Savannah are high-school sweethearts, and they have three kids together.
Their wedding was a three-day party in San Diego.
They went to Italy for their honeymoon.
And later travelled to Greece.
LeBron Jr., who is also known as Bronny, is turning into quite the ballplayer himself. If LeBron Sr. decides to play into his late-30s, there is a chance the two could someday play in the same NBA game.
Savannah opened a juice bar in Miami when James was still with the Heat.
LeBron has become a bit of a fashion icon.
Well, most of the time. The other times he wears Christmas pajamas that are too small.
The only time we really see him let loose is when he wins something, …
… like when he wore this awesome fang shirt at a nightclub after the Heat won the title in 2012, …
… or when he ate pizza onstage with Drake after winning it all one year later.
Even superstars need to relax from time to time.
And like many in the NBA, LeBron has become a big fan of the vino.
He’s also been known to take costume parties seriously. He once made a cameo as Prince and did a decent “Purple Rain” lip sync.
But in general he keeps himself out of the gossip pages. He even rode his bike to a game when he played in Miami.
When James returned to the Cavs he held off on a signing a long-term extension, because of the pending salary-cap explosion. The move made him millions in the long run.
But James is going to be a free agent again after the season and he will be in line for yet another big payday. Maybe he will finally buy an app on his phone.
Now check out the house Michael Jordan is struggling to sell
Here is Michael Jordan’s 56,000-square foot house in Chicago and why it is still on the market after 6 years
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