The Amazing Media Habits Of 8-18 Year Olds

kid ipad
Apple made it, so our parents think it’s good for us.

[credit provider=”supercozi via flickr” url=”http://www.flickr.com/photos/supercozi/5306690434/”]

Kids are leading the world’s transition to digital media.This is in part because kids aren’t afraid of technology, and in part because kids haven’t spent years getting use to anything else.

So if you want to get a sense of where the world’s media habits are headed, it makes sense to watch what kids are doing.

The Kaiser Family Foundation did just that in a comprehensive survey released last year.  Kaiser surveyed more than 2,000 families, and turned up all sorts of interesting information about the media habits of 8-18 year olds.

(Just go to the presentation >)

Some key points:

  • Kids consume a heck of a lot of media–and more all the time.  Basically, if kids are awake, they’re consuming media.  And, increasingly, they’re consuming multiple forms of media at the same time.
  • Kids’ print media consumption is tiny and falling.

  • Kids’ digital media consumption is going through the roof.

No big surprise there.  What is a surprise is how little parents seem to care about this.  (Or, alternatively, how much parents encourage this media consumption by consuming a huge amount of media themselves.)

  • In 2/3 of households, TVs are on during meals
  • In 75% of households, TVs are on when no one is watching them.
  • More than 70% of kids have TVs in their bedrooms

  • Only 1/3 of households have media-consumption rules

No surprise, more media is consumed in households in which TVs are always on, where there are no media consumption rules, and where kids have TVs in their bedrooms.

And, no surprise, kids who consume the most media get the worst grades (but is this cause or effect?)

It’s a long presentation, but it’s awesome.

Flip through the presentation here >

[slideshow]
[slide
permalink=”tv-still-rules-1″
title=”TV still rules…”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd287f8b9a8119be0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”more-media-all-the-time-now-105-hours-a-day-2″
title=”More media all the time — now 10.5 hours a day”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd2a7f8b9a2a06060d00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”with-3-hours-of-media-multi-tasking-3″
title=”With 3 hours of media multi-tasking”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd2d7f8b9ac411120000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”what-kids-do-when-theyre-media-multitasking-4″
title=”What kids do when they’re media multitasking”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd2e7f8b9a0f104e0200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”mobile-who-owns-what-5″
title=”Mobile: Who owns what”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd2f7f8b9ac411150000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”still-33-minutes-a-day-gabbing-on-the-cell-phone-6″
title=”Still 33 minutes a day gabbing on the cell phone”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd307f8b9af50d4f0600″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”again-tv-still-rules-7″
title=”Again, TV still rules”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd317f8b9a9b10810600″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”but-live-tv-consumption-is-dropping-less-couch-potato-ism-8″
title=”But LIVE TV consumption is dropping (less couch-potato-ism!)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd327f8b9ac3110d0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”dvd-consumption-hanging-steady-for-now-9″
title=”DVD consumption hanging steady (for now)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd347f8b9a1010460200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”dvr-consumption-still-rising-though-surprisingly-small-10″
title=”DVR consumption still rising (though surprisingly small)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd367f8b9a230aac0b00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”online-tv-consumption-growing-will-soon-replace-dvr-and-dvd-11″
title=”Online TV consumption growing (will soon replace DVR and DVD?)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd387f8b9a1718bc0600″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”ipod-tv-consumption-also-growing-another-threat-to-dvr-and-dvd-12″
title=”iPod TV consumption also growing (another threat to DVR and DVD)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd3a7f8b9ac016ce0b00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”and-lastly-tv-consumption-on-a-cell-phone-were-betting-thats-iphone-based-playback-not-mobitv-13″
title=”And, lastly, TV consumption on a cell phone (we’re betting that’s iPhone-based playback, not MobiTV)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd3b7f8b9a8019c20000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”so-total-tv-content-consumption-is-growing-but-via-different-media-14″
title=”So, total TV-content consumption is growing, but via different media”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd3d7f8b9a0317250a00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”heres-how-kids-are-consuming-tv-shows-15″
title=”Here’s how kids are consuming TV shows”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd3e7f8b9a3b192e0200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”moving-on-to-music-its-growing-too-16″
title=”Moving on to music–it’s growing, too”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd3f7f8b9a810f4d0a00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”but-as-with-tv-music-is-being-consumed-via-different-media-so-long-cds-17″
title=”But as with TV, music is being consumed via different media. So long, CDs…”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd417f8b9a2310a20100″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”next-computers-theyre-taking-over-18″
title=”Next, computers: They’re taking over”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd407f8b9a8f11ae0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”in-part-because-almost-all-households-now-have-internet-access-19″
title=”In part because almost all households now have Internet access”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd437f8b9a8f11b20000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”more-than-half-now-have-high-speed-internet-access-20″
title=”More than half now have HIGH-SPEED Internet access”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd447f8b9ae90da00600″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”a-third-of-kids-now-have-internet-access-in-their-bedrooms-21″
title=”A third of kids now have Internet access in their bedrooms”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd467f8b9a170c9d0800″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”and-heres-what-kids-do-on-their-computers-mostly-social-networking-games-and-videos-22″
title=”And here’s what kids do on their computers (mostly social networking, games, and videos)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd477f8b9aaf118b0200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”kids-now-blow-more-than-an-hour-a-day-on-video-games-23″
title=”Kids now blow more than an hour a day on video games”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd487f8b9af411640100″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”video-games-are-a-boy-thing-24″
title=”Video games are a boy thing”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd497f8b9a0312780100″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”video-games-are-shifting-to-handhelds-sorry-sony-25″
title=”Video games are shifting to handhelds (sorry, Sony)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd4a7f8b9a1718cf0600″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”and-now-for-reading-26″
title=”And now for READING…”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd4b7f8b9a2f16330d00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”books-actually-hanging-in-there-thanks-to-school-newspapers-not-so-much-27″
title=”Books actually hanging in there (thanks to school?). Newspapers, not so much.”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd4d7f8b9add0f350900″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”only-a-quarter-of-kids-glance-at-a-newspaper-every-day-sorry-mr-sulzberger-28″
title=”Only a quarter of kids glance at a newspaper every day (Sorry, Mr. Sulzberger)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd4e7f8b9a8f11bc0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”digital-media-is-where-its-at-29″
title=”Digital media is where it’s at”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd4f7f8b9a8119dd0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”basically-if-kids-are-awake-theyre-consuming-media-30″
title=”Basically, if kids are awake, they’re consuming media”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd507f8b9a8f11bf0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”and-this-is-interesting-check-out-media-consumption-by-race-31″
title=”And this is interesting: Check out media consumption by race”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd517f8b9a11102b0200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”the-race-disparity-has-widened-in-recent-years-32″
title=”The race disparity has widened in recent years”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd537f8b9a230ac20b00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”and-now-for-the-side-effects-of-all-that-media-consumption-33″
title=”And now for the side effects of all that media consumption…”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd547f8b9a0f106a0200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”light-media-consumers-get-good-grades-so-do-moderate-media-consumers-34″
title=””Light” media consumers get good grades. So do “moderate” media consumers”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd557f8b9a3b17ab0a00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”but-not-heavy-media-consumers-is-that-cause-or-effect-35″
title=”But not “heavy” media consumers. (Is that cause or effect?)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd567f8b9a180cdb0800″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”no-surprise-kids-consume-media-while-doing-homework-36″
title=”No surprise: Kids consume media while doing homework”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd587f8b9aef0e980b00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”shocking-in-two-thirds-of-households-the-tv-is-on-during-meals-37″
title=”SHOCKING: In two-thirds of households, the TV is on during meals”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd5a7f8b9a230aca0b00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”in-75-of-households-the-tv-is-often-just-on-even-when-no-ones-watching-it-38″
title=”In 75% of households, the TV is often just ON, even when no one’s watching it”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd5b7f8b9ac411330000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”even-more-shocking-70-of-kids-have-a-tv-in-their-bedroom-are-we-parents-brain-dead-39″
title=”EVEN MORE SHOCKING: 70% of kids have a TV in their bedroom (Are we parents brain dead?)”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd5c7f8b9a7f19db0000″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”only-one-third-of-households-have-rules-about-media-consumption-40″
title=”Only one-third of households have rules about media consumption”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd5d7f8b9aa408c00b00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”no-sht-sherlock-kids-watch-more-tv-in-households-in-which-a-tv-is-just-on-all-the-time-41″
title=”No sh*t, Sherlock: Kids watch more TV in households in which a TV is just on all the time”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd607f8b9ac1166a0c00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”no-sht-sherlock-2-kids-who-have-a-tv-in-their-bedroom-watch-a-lot-more-tv-42″
title=”No sh*t, Sherlock 2: Kids who have a TV in their bedroom watch a lot more TV”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd617f8b9a11103c0200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”no-sht-sherlock-3-kids-who-have-no-media-consumption-rules-consume-more-media-43″
title=”No sh*t, Sherlock 3: Kids who have no media consumption rules consume more media”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd637f8b9a1010770200″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”no-sht-sherlock-4-44″
title=”No sh*t, Sherlock 4!”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd597f8b9ac116650c00″
caption=””
credit=””
credit_href=””
]
[slide
permalink=”you-can-download-the-whole-presentation-here–45″
title=”You can download the whole presentation here >”
content=”Source: Kaiser Family Foundation
image=”http://static.businessinsider.com/image/4bc1dd627f8b9a1a0ced0700″
caption=””
credit=””
credit_href=””
]
[/slideshow]