How Instagram Spawned An Instant Economy

This Thanksgiving, Instagram exploded. “We saw record usage as Instagrammers shared photos of their loved ones and holiday celebrations,” the company announced the day after. “Over 10 million photos that mentioned Thanksgiving-themed words in their captions were shared yesterday. For several hours, more than 200 photos about Thanksgiving were posted every second.”

But the holiday was only the capstone to a busy couple of months: The effects of Hurricane Sandy and excitement of the presidential election both sent us running for Instagram, translating into massive days of use for the application.

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