- Grenade is a UK snacks company based in the West Midlands
It makes the best-selling protein bar in the UK, and produces around 1 million bars per week.
We took a look inside the factory.
Grenade is a UK snacks company based in the West Midlands. It makes the best-selling protein bar in the UK. The factory also produces protein drinks, spreads and biscuits. It produces around 1 million bars per week and makes 11 different flavours of Carb Killa bars.
According to Founder and CEO Alan Barratt, the manufacturing process is a closely guarded secret: “The machinery is pretty complicated and pretty formidable. They’re made on an 80-metre line. The ingredients are all bought in in the specific quantities, weighed and measured out.”
“The last Carb Killa bar we launched was 17 months just on flavour development. Bearing in mind we already had the concept, the name, the idea, everything else in place, it was just the flavour. So to spend 17 months on flavour, we pushed it and pushed it and pushed it and we made it perfect.”
Produced by Andy Ash
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