The most popular spot for NBC employees at the Olympics is the free Starbucks in the International Broadcast centre. It’s open all the time and staffers are frequently stating their gratitude.
But Paul Waugh at PoliticsHome asked a great question:
How did NBC get past the stringent branding laws at the Olympics?
Olympic branding enforcers have been notoriously strict this year.
Starbucks isn’t an official sponsor of the games, yet hundreds of journalists are walking around Olympic events (and cameras) with the green and white cups.
Other beverages available for free for NBC employees include Coca-Cola products, an inside source tells us, but the soda giant is an official sponsor of the games. McDonald’s, with its McCafe, is an official sponsor of the games as well.
We’ve contacted the Olympics and NBC for an answer for how they pulled off this awesome feat for NBC employees.
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