Nike lets customers add glitter, paint, and wacky laces to their sneakers -- take a look at how it's done

InsiderNike is allowing more customisation of its sneakers.

  • Nike recently released its new 90/10 pack sneakers, which are unfinished Nike sneaker designs that customers can complete.
  • The idea is that Nike has done 90% of the design, and it’s up to customers to finish the other 10%.
  • They came in Huarache, Special Field Air Force 1 Hi, Air More Money, Vandal Hi Supreme, and Air Force 1 Low models, but they have since all sold out.
  • It shows how Nike is embracing customisation in sneaker culture.
  • INSIDER recently got its customisation on at an exclusive Nike event, where they were able to customise their Nike 90/10 sneakers in all kinds of fun ways.
  • Glitter, paint, wacky laces, colourful swooshes – nothing was off limits.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.