How Chrysler's Trying To Be More Like Nike And Starbucks [THE BRIEF]

chrysler

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Chrysler is taking its new branding tips not from a competing car company, but rather from Starbucks and Nike. The auto maker wants to make personalised products. “There’s a gazillion ways you can get your drink at Starbucks and that’s a powerful reward,” president and CEO Saad Chehab told Detroit News. “That’s a cachet-reward factor that Starbucks has, no different than Nike does it with the Nike ID. I see us as one of the first ones to look at those types of venues and lifestyles, and attend to those needs.”

Speaking of Starbucks, mobile is paying off big for the coffee maker. According to Mobile Commerce Daily, three million payment transactions are made on a mobile device a week in the U.S. 

Does McDonald’s have a millennial problem?

Marin Software CEO Chris Lien talks about what it was like to go public. The company stock went up more than 20 per cent day one.

Ad Age looks at how Mullen got the Acura account.

Former Living Social COO Eric Eichmann just started up as the chief revenue officer at Criteo. 

Previously on Business Insider Advertising:

  • These Modern Anti-Rape PSAs Blame The Victim
  • 10 Iconic Images That Define The Career Of Christy Turlington
  • Ford Apologizes For Offensive Car Ad We Were Never Supposed To See
  • Nielsen Now Tracks ‘Basically Anything You Buy’
  • Photobombing Dog Makes For Amazing Craigslist Apartment Ad
  • Pepsi Is Completely Changing What Its Bottle Looks Like
  • McDonald’s Uses South African Orphans In Ad For The McFlurry
  • American Eagle’s New ‘Skinny Skinny’ Jeans Are Actually … Body Paint

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