Count the number of times they use the word “I” in their annual letter to shareholders.
Laura Rittenhouse, an unusual type of financial analyst, counts the number of times the word “I” occurs in annual letters to shareholders from corporate CEOs, contending that this and other evidence in the letters helps predict company performance (basic finding: Egomaniacs are bad news).
Read more posts on Barking Up The Wrong Tree »
NOW WATCH: Ideas videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.