Apple has been on fire since releasing the iPhone 6 last fall.
But the company’s dominance wasn’t always so assured.
Analysts were saying Apple was “doomed” in 2013.
The iPhone 5 was a smash hit when Apple unveiled it in 2012. Then-Slate columnist Farhad Manjoo called it 'the best phone ever to grace the earth.'
The iPhone 5 outsold its predecessor by a million units over its first weekend, but sales growth slowed after that.
Apple's stock performed worse in the year after the iPhone 5 launch than after any other iPhone launch.
There were also worries that the iPad Mini, which came out just after the iPhone 5, would cannibalise iPad sales.
Apple also replaced the built-in Google Maps app, which people liked, with its own mapping service, which people hated. Tim Cook said he was 'extremely sorry' for the botched Apple Maps rollout in fall 2012.
The company had to battle naysayers like Elon Musk. 'I think probably Google will win on the phone because Jobs is out of the picture,' said Musk in November 2012.
In early 2013 the Wall Street Journal reported Apple's PR division was reaching out to journalists more often to generate favourable coverage.
In September 2013, Apple unveiled the iPhone 5C. It was designed to appeal to price-sensitive consumers but struck many as cheap.
Apple also unveiled the iPhone 5S. It looked like the 5, but with a Touch ID sensor and a faster internal processor.
But analysts kept hammering Apple. In early 2014, Barclays said Apple would decline the same way Microsoft had.
Former Microsoft CEO Steve Ballmer
The iPhone 6 and 6 Plus were insanely successful. Apple sold 10 million on the first weekend it was available.
In January, Apple announced it sold a whopping 74.5 million iPhones over the holiday quarter. Those phones helped Apple earn $18 billion in the last quarter of 2014 -- the highest quarterly profit of any company in history. Apple was back!
Samsung turned out to be a paper tiger. Its smartphone profits fell 64% in the holiday quarter from 2013.
Samsung CEO BK Yoon at the opening CES keynote.