Amazon changed the way we shop online. Now it wants to reinvent the way we shop at brick-and-mortar stores.
Why would Amazon want to get into the space that it’s been trying to destroy for years?
For one, there’s still a huge audience that prefers to shop at retail stores.
But perhaps more importantly, it’s because the retail shopping experience hasn’t changed for decades. Amazon is known for trying new things, and it could use its technology and massive amount of user data to come up with an entirely new way of shopping in-store.
Here are a few things that need to be fixed at traditional retail stores, and how Amazon could possibly change it.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.
Product reviews: It's impossible to find out what others think about a product you're about to buy at normal retail stores without looking online. But Amazon has tons of product reviews already available on its site, and could display them next to each item in its retail store. Amazon's first physical bookstore already does it.
Dynamic pricing: If you ever wondered if the store across town had a better deal, Amazon has a way to fix it. Amazon's bookstore offers up-to-the-minute pricing that reflects the latest price on Amazon.com, so people don't have to worry about missing out on better deals. It's why Amazon's bookstore doesn't show each product's price.
Recommendations: At retail stores, you're on your own to find what might interest you. Amazon could change that by displaying related products next to each other, based on the sales data it collects online. It could take it a step further by sending individual recommendations through an app based on each user's Amazon purchase history.
Discount offers: Same goes for discounts. Sometimes it's hard to find what products are on promotion, so Amazon could send individual discount alerts through an app, based on the customer's purchase history.
Product placement: Since Amazon already has tons of customer data, broken down by different regions, it could showcase popular products more prominently depending on the store's location.
Digital assistant: It's often hard to find sales associates at regular retailers when you have questions. Amazon could solve this by making Echo, its voice-activated digital assistant, available throughout its retail stores so customers could quickly get answers to whatever questions they might have.
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