Amazon changed the way we shop online. Now it wants to reinvent the way we shop at brick-and-mortar stores.
Why would Amazon want to get into the space that it’s been trying to destroy for years?
For one, there’s still a huge audience that prefers to shop at retail stores.
But perhaps more importantly, it’s because the retail shopping experience hasn’t changed for decades. Amazon is known for trying new things, and it could use its technology and massive amount of user data to come up with an entirely new way of shopping in-store.
Here are a few things that need to be fixed at traditional retail stores, and how Amazon could possibly change it.
Disclosure: Jeff Bezos is an investor in Business Insider through hispersonal investment company Bezos Expeditions.