How AirTasker grew to 1.7 million users through partnerships with eBay, IKEA, The Good Guys, Australia Post and CommBank

Airtasker co-founders, COO Jonathan Lui (L) and CEO Tim Fung (R). Photo: Supplied.

Labour marketplace AirTasker has a new partnership with e-commerce giant eBay adding to the range of alliances the startup has signed this year.

While AirTasker users posting jobs to seek help listing and selling items on eBay has been a common occurrence, the deal formalises this relationship with help documentation on both sides promoting the service.

“What we want to be doing is educating the market on how to use AirTasker,” said AirTasker co-founder and chief Tim Fung.

The Australian startup also signed deals with furniture giant IKEA and electrical goods retailer The Good Guys earlier this year.

Fung told Business Insider that cross-promotion with the likes of eBay was just the first phase of a partnership.

“With IKEA… it was first a branding partnership but then as that partnership evolved we created a custom app, just for IKEA furniture assembly. So ideally our partnerships evolve,” he said.

In May, Ikea’s Tempe store in Sydney even experimented with in-store kiosks that allowed customers to book furniture assembly jobs while shopping.

Then another step up is The Good Guys, which Fung considers the most developed relationship of all.

“If you go and shop in a Good Guys store, all of the services are now handled through AirTasker. So for example, if you want a [entertainment] system installed – to make that booking. It’s an even more embedded partnership.”

Fung said the partnerships bring in more jobs for AirTasker workers, and are also beneficial for the partner because it can deliver extra services to customers without having to bring in new infrastructure.

“Over 23,000 people in the Airtasker community have eBay listing experience and it’s a great way for them to use these unique skills to earn money. And for the eBay sellers who post these tasks… they also get to make extra money from items sitting around.”

This year AirTasker also agreed to terms on technology partnerships with Australia Post and Commonwealth Bank, as well as a landmark gig economy working conditions deal with Unions NSW. The platform also displays workers’ Australian licensing credentials for jobs in areas like plumbing and electrical.

Those collaborations have resulted in significant growth within AirTasker with the user population (workers and hirers combined) now reaching 1.7 million and $85 million worth of jobs processed in the past 12 months.

“And we have 800,000 community-verified reviews. And that is one of the central components of the reputation passport.”

AirTasker, established in 2012, raised $22 million in a series B round in June 2016. Fung is currently placed number 51 in the Business Insider Tech 100 list.

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