How Accel’s Jim Breyer is aiming to get a cut of EVERY local dollar spent

Jim Breyer

I’ve started taking note of what Accel Partner’s Jim Breyer is up to.

You might have thought he was in Munich last week to catch the fun Duffy concert. You’d be wrong.

Instead, look at who is he’s investing in to start to get a picture of the puzzle he’s building.

With just three investments he’s going to get a cut of nearly every local dollar we spend.

The three companies?

1. GroupOn.
2. Foursquare.
3. Qriously.

These three, together, are going to provide the complete local experience. Here’s how.

1. GroupOn gets you to go visit new businesses through emails.
2. Foursquare entices you to new businesses when you check in or walk by.
3. Qriously finds out whether you’ll be back or not, which will let the other two get even better.

You might not know Qriously (the photo on this post is of CEO Christopher Kahler, who has the best business card I collected in the past two weeks while travelling in Germany and Switzerland), but they just signed their first questions deal and they have a set of mobile apps that are mostly a way for them to get feedback from users around the world about businesses you’re in.

I saw the system work tonight in Geneva and it’s pretty interesting.

The guy who showed me how it works showed me a photo app. After you take a photo it asks you a question, like, “did you like your meal?”

Wait a second, how did it know I was at a place that serves meals? Oh, yeah, Foursquare.

Or, it could ask you “were you happy with your deal and would you come back?”

This can be used to prove to businesses that GroupOn is working fine.

Damn that Jim Breyer, he’s so smart. I just saw how with three companies he’s gonna get a cut of nearly every local dollar spent.

I wish I had been invited to the dinner in Munich where the four of them got together to talk about business.

Don’t think they have the industry’s attention? Check out the photo that I shot at DLD where Foursquare and GroupOn were on stage.

Funny that they didn’t talk about what they REALLY were doing in Munich! That’s OK, we’ll all figure it out in 2012 when these four take over the local marketplace.

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