A successful product stands on the edge, while it markets and sells fun.At least that how Screaming O founder, Justin Ross, feels about his product.
And that’s how he landed his Screaming O products on the shelves at major retail stores such as Walgreens, and other retail websites, according to Bloomberg.com.
Screaming O, originally started strictly online and in adult stores in 2005. Now it’s hoping to succeed in places such as Walgreens, Amazon.com, and Riteaid.com.
Unlike Trojan, whose sex toy packages are discrete and slip by at the check out lines, Screaming O has bright, clearly marked packages.
Everyone will know you’re buying a vibrator.
With the expansion, Ross projects $15 million in revenue this year.
The new ‘Studio Collection,’ could appeal to drugstores. It’s a package that includes sex toys hidden in lipsticks, eye shadow, and face powder containers
Ross told Bloomberg.com:
“We stand right at the edge. We want to market and brand ourselves as a company that sells fun,” Ross says, “without becoming so demure” that customers overlook the products.
“When people see our brand, the barriers go down and we melt their defenses,” says Caggiano, who developed the company’s online advertising and offline promotions, which mostly centre on sponsoring international sporting events, spring-break hot spots, and safe sex forums on college campuses. “We want to find a way to help people be comfortable with themselves and their sexuality,” he says.
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